Privacy Policy

1. Who We Are

Company name: Sheepow Ltd
Country of establishment: United Kingdom

For data protection purposes, Sheepow Ltd is the data controller.

Contact:
Email: privacy@sheepow.com

2. Personal Data We Collect

We only collect data that is necessary to provide, secure, support, and improve our services. The exact data collected depends on which Sheepow app or feature you use.

2.1 Account and Identity Information

• Name (first name, last name)
• Email address
• User ID
• Account role (e.g. account owner, family member, administrator)
• Authentication provider (email/password, Apple, Google)
• Last login date and account activity metadata

2.2 Family and Shared Account Data

• Family or household name
• Family membership and roles
• Invitations sent to or received by family members
• Relationships between users within a family account

2.3 App Content You Create

• Calendar events
• Tasks and reminders
• Categories and labels
• Notes or descriptions you enter
• Assigned users or visibility settings
• Photos, display preferences, lists, scores, activity records, or other content you add to a Sheepow app

This content may include personal information if you choose to enter it.

2.4 Route, Location, and Towing Data

Some Sheepow apps, including TowPath, provide route planning, route assessment, location-aware, or map-based features. Depending on the features you use, we may process:

• Search terms, origins, destinations, route geometry, saved journeys, favourite routes, and route history
• Approximate or precise location where needed to show your position, assess a route, create a road report, or provide a location-based feature
• Towing profile information such as vehicle and towed-unit length, width, height, weight, make, model, and current combination
• Route preferences, avoidances, comfort scores, route assessments, data-coverage records, acknowledgements, and beta feedback
• Community road reports, including road section, rating, reasons, optional comments, and supporting road details you provide

Route and location data may be processed on your device, by Sheepow, or by routing, map, road-data, elevation, traffic-regulation, or navigation providers needed to deliver the feature. TowPath is a planning and assessment companion; it is not a safety certification, emergency service, highway authority report, or replacement for road signs and local conditions.

2.5 Subscription and Payment Information

• Subscription status (e.g. free, premium)
• Subscription type and renewal dates
• Transaction identifiers from Apple App Store or Google Play
• Purchase, expiry, renewal, restore, and entitlement information needed to activate subscriptions across Sheepow apps

We do not collect or store full payment card details.

2.6 Device and Technical Data

• Device type (phone, tablet, kiosk)
• Operating system and app version
• Crash logs and diagnostics
• Basic usage analytics
• Security, performance, and server log information

2.7 Communications

• Support requests
• Emails and feedback
• Account, subscription, invitation, security, and service messages

3. How We Use Your Data

• Account creation and management
• Authentication and security
• Family and shared functionality
• Route planning, route assessment, location-aware features, and navigation handoff where you choose to use them
• Data synchronisation
• Subscription management
• Service improvement and support
• Legal and regulatory compliance

We do not sell personal data, and we do not use personal data for third-party advertising or cross-app advertising tracking.

4. Legal Bases for Processing

• Contractual necessity
• Legitimate interests
• Legal obligation
• Consent (where applicable)

5. Data Sharing

We share personal data only with parties required to operate the service, or where legally required. This may include:

• App stores & payment processors: Apple App Store and Google Play (for subscriptions and transaction identifiers).
• Authentication providers: services such as Apple or Google when you choose to sign in with them.
• Infrastructure & hosting providers: to host our backend services, databases, and storage.
• Email and notification providers: to send account, invitation, support, security, reminder, or service messages where applicable.
• Crash, diagnostics, and analytics providers: to help us find stability, performance, and reliability issues where applicable.
• Map, route, search, road-data, elevation, and traffic-regulation providers: to provide routing, geocoding, route assessment, road restriction, gradient, or location-based features where applicable.
• External navigation and export services: when you choose to hand off a route or exported file to another app or service.

We require these providers to protect data and use it only to provide services to Sheepow or to meet legal obligations.

6. International Transfers

Where data is processed outside the UK or EEA, appropriate safeguards are used to protect your information.

7. Data Retention

• Account data: retained while your account is active.
• User content: retained until you delete it, remove it from the relevant app, or delete your account.
• Route, towing, and saved journey data: retained while needed to provide synced routes, favourites, Premium checks, support, safety acknowledgements, or route-history features.
• Community road reports and feedback: retained while useful to provide community road information, unless deleted or anonymised.
• Subscription and billing records: retained as required for accounting, fraud prevention, entitlement management, and legal obligations.

When you delete your account, we delete or anonymise personal data unless retention is required by law or for legitimate business purposes (for example, security records, fraud prevention, dispute handling, backups, or aggregated community information).

8. Family Controls

Family account owners manage access and shared data. Some content may remain visible to other members until it is removed or membership changes.

9. Your Rights

• Access
• Correction
• Deletion
• Restriction or objection
• Data portability
• Withdraw consent (where applicable)
• Complain to the UK ICO

To request deletion of your account and associated data, please visit: Account & Data Deletion Request.

10. Children’s Privacy

Accounts must be created by adults. We do not knowingly allow children to create independent accounts. Family members may be added under an adult-controlled family account.

11. Security

We use reasonable technical and organisational measures to protect personal data, including secure transport, access controls, and operational safeguards.

12. Cookies

Our websites use essential cookies and similar technologies needed to operate the service. We may use privacy-preserving, first-party analytics to understand reliability and usage, but we do not use advertising profiling cookies.

13. Policy Changes

Updates will be posted here. The date above reflects the current version.

14. Contact

Email: privacy@sheepow.com
Company: Sheepow Ltd
Country: United Kingdom